ALEX VIVIAN: THINKING ABOUT BRANDING, ADVERTISING, TARGET AUDIENCE, ETC

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A logo is favoured among a certain age group. It is the youth

A mayonnaise logo safety-pinned to the back of a backpack, used as a prop in a crude show, copied and sketched and drawn over and over again.

They say the youth breed new ideas, are most receptive to the advertising of products… and of food in general.

Food isn’t for eating, it is to be thought of as merely a product, an object of striking colour, an advertisement to be adorned on one’s clothing.

The youth are wearing these ideas, these products.

Thick mayonnaise is mixed with other condiments as an accent to an outfit. Butter lathered on jackets, combed through hair. Food is used to encourage a new approach to food, almost as a way to repel interaction!

To be around food, but be in a constant state of desperation and unfed.

It is said you think differently when your mind is somewhere else…

A delicious frock, rank and expired bell-bottoms, mother’s sapid boot, fetid Seuss hat, a scrumptious leather shirt.

To present an officially wild moment…